An Anupama Dayal print copied by a brandThe Assistant FactorOne of the main reasons two rival collections look similar is because one designer either learnt or interned with the other, and now has the same ideology. I feel the fault also lies in our law. Rahul was Rajesh’s assistant for many years and parted on good terms with him.Speeding Towards SuccessThe main culprit behind the lack of creativity or the temptation to copy is the superfast pace that you need to maintain while churning out new clothes, in order to keep customers interested. And a freedom of expression for people who feel like they can express freely without being judged for their lack of a token fashion degree,” say the team behind Diet Sabya. Designers from the world over send their teams or come in person to choose their fabrics from certain markets in Delhi and Mumbai.Karan in a Shantanu-Nikhil outfit inspired by Anju Modi designs: Photograph Courtesy: Diet SabyaDesigner Anupama Dayal, who is known for her bright, happy prints that are a hit with actors likes Sonam Kapoor and Kareena Kapoor, was understandably upset when she discovered an Indian retailer mass producing her work. But what can one say about designer labels churning out collections that are not just inspired by, but are a complete rip off of their famous counterparts?The birth of the online fashion police — Instagram acc- ounts like DietSabya (@dietsabya), DietPrada (@diet_prada), Rosa_h_f(@rosa_h_f) has expo- sed the lack of imagination that most designers seem to suffer from.”HighStreet HeadachesIt’s not fellow design houses copying each other that give designers heartburn, but the highstreet labels that ripoff high end styles, mass produce them by the thousands and make a lot of profit on them. International design houses have more of a conscience. She says, “Often assistants leave the designer they worked with and come up with a similar look at half the price. We all have design teams and assistants who also design but it is the responsibility of the main designer to check every piece. You really can’t blame two people for liking the same stuff.
On a daily basis, these accounts compare the work of each and every popular design house and point out how A’s collection looks identical to B’s collection, if not the current line, then say from two years ago. What’s the best part of outing these copycats? “Inclusivity.”It’s just a coincidenceIn certain cases, even if the print is identical, both creations are still originals.She continues, “Anamika Khanna has made the cape relevant again and now many designers are doing their own interpretations of it. It’s their interpretation and use of these techniques that matter.“You Upholstery fabric china Manufacturers will never have this problem of imitations affecting your business if you constantly keep innovating. This is not copying.In the fickle AND fast-paced world of fashion, designers need to innovate, reinvent and evolve.There will always be a market for imitations.”Kareena Kapoor-Khan in a Manish Malhotra jacket inspired by Top Shop; Photograph Courtesy: Diet SabyaAnamika was just clever enough to rediscover and reinterpret it first. “Speed is very important in the fashion industry. The only common factor is perhaps the fact that they all source their fabric from the same place in India. Lata Madhu, owner of the boutique Collage in Chennai explains this theory. Now, Instagram’s self-appointed fashion police has made it their business to spot the copycats and their bootleg creations.Tina too believes in this. We don’t want to make mistakes, so we make sure to cross-check. Everyone is inspired by so many things, like what they learnt at fashion school, crafts, design techniques, patterns, weaves. Narresh explains this demand.